Monday, November 29, 2010

Target Audience for Thrillers and Research Methods

Target Audience for Thrillers

1. Box office figures
2. Titles of thrillers
3.a Gender
   b Class
   c Age
4. Psychographics (Interests such as):
   a Lifestyle
   b Beliefs
   c Attitudes
This differs from demographics as they are:
   a Age
   b Gender
   c Class
5. YouTube hits

Research methods

1. Online Research
2. Questionnaire

No comments:

Post a Comment